PNG to AVIF is the most aggressive image size reduction we offer. AVIF, built on the AV1 codec, routinely beats both PNG and WEBP — often halving WEBP’s size — while preserving transparency and handling gradients without banding. It is ideal for squeezing every kilobyte out of a modern, performance-obsessed site.
Use it when your audience is on current browsers (Chrome, Edge, Firefox and recent Safari all decode AVIF) and raw speed matters more than maximum reach. Encoding takes a little longer than WEBP and very old clients will not display it, so keep a fallback if you must support legacy browsers.